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How often do you want to compromise?
What we don’t realize is there is an insidious killer in the room – the air itself. Children are growing up inhaling smoke, gases, dust, bacteria and odour, the effects of which are frightening in the long run. Grownups are exposed to the maximum degree of air contamination during their daily commute. And research shows that the elderly – in their delicate state of health – are vulnerable to particulate matter (PM) more than any other pollutant.
It was this grim scenario that made us at IFB ask some questions? Can we somehow provide a breath of healthy air? Can we kill the silent killer in the room? Can we help you Uncompromise?
Thus began our journey.
The startling state of air
More and more children in cities are being diagnosed with asthma as early as the age of 3 years. Elderly people suffer from respiratory and lung diseases. Air pollution is also the third biggest cause of deaths in India.
Deadly particulate matter
These photos offer a glimpse of how dangerous particulate matter can be in our bloodstream, given its size. Our red blood cells – oxygen carriers in our body – are around 8 micrometres (μm) in size; a micrometre is one thousandth of a millimetre. PM 2.5 particles are 2.5 micrometers in diameter, and around three of these particles can collect in a single red blood cell.
Uncompromise on Air Quality
These findings, along with trends that pollution levels are unlikely to reduce drastically in the future, made IFB innovate and design an air conditioner that could also “treat air” apart from just cooling it. PM 0.3 was set as the benchmark. If we could somehow filter out this deadly particle, it could lead to better, healthier living.
The result: IFB FastCool – The Zero-Compromise AC, an air conditioner that improves indoor air quality in a multi-dimensional manner with 7-Stage Air Treatment.
- Dust Filter: Traps dust and airborne particles and helps prevent allergies.
- PM 0.3 Filter: Filters air pollutants even 0.3 micron in size, which are not visible to the eye and, if inhaled, can harm our respiratory system.
- Anti-bacterial Filter: Gets rid of bacteria and allergens present in the air.
- Activated Carbon Filter: Absorbs smoke, chemical fumes, gases and dust particles.
- Catechin Filter: Keeps air free of unpleasant odours.
- Vitamin C Diffuser: Adds natural antioxidants into the air, improving its quality.
- Aroma Diffuser: Infuses a pleasant aroma in the air, with two fragrances to choose from: Floral Harmony and Ocean Fresh.
The 7-Stage Air Treatment in the IFB FastCool AC reflects the company’s philosophy of “Uncompromise” on the most basic and critical thing in life: air. While we can’t control the outside environment, we can definitely make our time indoors – which is 85% of our whole life – better.
We haven’t compromised.
Neither should you.
