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Area Sales Executives or Senior Area Sales Executives - General Trade

Posted 3 days ago
  • Location Delhi, India
  • Industry Consumer Goods
  • Experience Level Entry Level
location Metro, Tier 1 & 2 Towns
briefcase Minimum 2 years’ experience in front-line sales
briefcase Bachelors in commerce

We are seeking motivated and experienced Area Sales Executives or Senior Area Sales Executives to join our retail operations team. In this role, you will manage and develop dealer relationships, drive sales growth, and ensure optimal product placement in assigned territories. Your responsibilities will include visiting dealers, managing product introductions, and overseeing merchandising and training. This role requires excellent communication skills, a strong sales background, and the ability to thrive in a dynamic market environment.

Job Purpose

As an Area Sales Executive or Senior Area Sales Executive, you'll be a crucial part of our retail operations team. Your role involves managing dealer relationships, executing sales strategies, and driving growth in your assigned territory. We value individuals who are proactive, results-driven, and capable of building strong rapport with stakeholders. You'll be responsible for various aspects of dealer management and sales operations, including problem resolution, merchandising, and training.

Key Responsibilities

  • Visiting Existing Dealers:

    Regularly visit and engage with existing dealers to ensure alignment and address any concerns.

  • Developing Rapport:

    Build and maintain strong relationships with dealer owners, managers, and key decision-makers.

  • Product Introduction & Selling:

    Introduce new products and drive sales growth through effective selling techniques.

  • Planogram Execution:

    Ensure proper product placement and planogram adherence in dealer stores.

  • Receivables Management:

    Oversee and manage receivables to ensure timely collections.

  • Problem Resolution:

    Address and escalate issues related to sales, service, and commercials as needed.

  • Store Promoter Training:

    Conduct training sessions for store promoters to enhance their product knowledge and sales skills.

  • Merchandising Checks:

    Regularly check and maintain merchandising standards at dealer locations.

  • New Dealer Creation:

    Identify and onboard new dealers to expand the distribution network.

  • Competition Feedback:

    Gather and report feedback on competitor activities and market trends.

What We are looking for

  • Sales Experience:

    At least 2 years of experience in front-line sales, preferably in a retail environment.

  • Relationship Building:

    Strong ability to develop and maintain professional relationships with dealers and stakeholders.

  • Sales Skills:

    Proven track record in driving sales and achieving targets.

  • Communication Skills:

    Excellent communication and presentation skills.

  • Technical Proficiency:

    Working knowledge of Microsoft Word, Excel, PowerPoint, and email.

  • Adaptability:

    Willingness to relocate and adapt to new markets and environments.

  • Basic Arithmetic:

    Competence in basic arithmetic for invoicing and sales calculations.

Key tasks

  • Market Engagement:

    18 to 20 days of market work each month to drive sales and manage dealer relationships.

  • Communication & Reporting:

    Regular updates and reports on sales activities, market trends, and dealer feedback.

We offer

  • Competitive Salary:

    Attractive compensation package based on experience and performance.

  • Career Growth:

    Opportunities for professional development and career advancement within the organisation.

  • Supportive Environment:

    A collaborative and supportive team atmosphere to help you succeed.

  • Relocation Assistance:

    Support for relocation if required for the role.

Who are we?

We are a dynamic and forward-thinking organisation focused on innovation and growth in the retail sector. Our team is dedicated to driving success and achieving excellence through strong relationships and effective sales strategies. Join us and be part of a company that values its people and fosters an environment of continuous improvement.

Want to learn more about our company culture; Explore our work dynamics [here].