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Reasons to Buy from IFB Point this Festive Season

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Reasons to Buy from IFB Point this Festive Season

The festive season of Navaratri, Durga Puja, Dussehra, Diwali, Christmas and New Year ushers in the auspiciousness of bringing home something new. Purchases made during these festivals are associated with good luck and prosperity, and most of us wait all year around and look forward to this auspicious period of buying.

Savings, Safety, Service … Reasons to Buy from IFB Point

Whether you are planning to buy a home appliance on Dhanteras or looking at Diwali gift ideas for your loved ones, here are some reasons why you should head to an IFB Point for your festive purchase.

‘Shop Safe’ at an IFB Point

In the context of COVID-19 pandemic, we understand that you may have reservations about safety while shopping at stores. For us, it is about your 100% safe shopping experience. All employees at IFB Points follow in-store safety protocols, including daily temperature checks, filling a health check sheet, wearing masks, frequent handwashing, sanitizing and maintaining social distancing. Daily and frequent sanitization of the store is also carried out, especially for high-touch surfaces such as entry door, work stations, furniture, computers, card swipe machines and other items.

Explore Entire Range of IFB Products

Compared to other outlets where only a few IFB products are on display, IFB Points are exclusive stores that showcase the exhaustive IFB product portfolio spanning laundry, kitchen and living solutions. These include products from Washing Machines, Clothes Dryers, Air Conditioners and Dishwashers to Microwave Ovens, Hobs, Chimneys and the entire IFB Essentials range of fabric care, dish care and machine care products.

Choose from Multiple Models and Variants at IFB Points

You get a much better choice before making a purchase with multiple models available for any product category. Whether it’s a washing machine, air conditioner or dishwasher, IFB Points display everything from a top-end variant loaded with the choicest features to base models for budget purchases, ensuring your every need is catered to.

IFB Point CSRs Help You Make an Informed Decision

Dedicated Counter Sales Representatives (CSRs) present at IFB Points are trained to answer all your product queries, assisting you in all ways possible and helping you make an informed decision through personalised attention. If you need clarifications on what product, variant or features will best suit your laundry, kitchen or living requirement, IFB Point CSRs will go to great lengths in explaining, offering comparisons and helping you get complete clarity.

Discover Technology and Virtual Reality at IFB Points

You can get an up-close and inside-out view of a product with virtual reality (VR) technologies and demo videos at many IFB Points. Experience the innovation and technology that go into making IFB home appliances and do a thorough exploration before you make your buying decision.

Exclusive Showcase of IFB Modular Kitchens

For those planning a new home purchase this Navaratri or looking to upgrade their kitchens this festive season, you can explore the entire range of IFB Modular Kitchens at many IFB Points. Choose from decor that blends with your home or experiment with the many options available for design, shutters, countertops, handles and lighting – and watch your kitchen become the cynosure of everyone’s eyes during festivities, family get-togethers and video calls.

Spice Secrets Cooking Classes

IFB Points across India play host to cooking classes under the signature IFB Spice Secrets program. In these classes, you can learn healthy microwave recipes, meet chefs, ask questions and serve up food in style at home. Taking into consideration social distancing and assembly regulations, these classes are currently being offered live on Instagram @IFBSpiceSecrets.

Undiluted IFB-Only Experience

We take pride in our patrons the same way we take pride in our products. For us, a consumer is the beginning of a durable relationship that lasts years, sometimes decades. An undiluted, IFB-only experience is what IFB Points aim at delivering to our existing customers and someone walking in our store for the very first time.

IFB Points have Pan-India Presence

There are more than 500 IFB Points across India and the footprint is expanding constantly in an attempt to reach out to you and serve you better. Click here to access our Store Locator and find the IFB Point closest to you.

IFB Point Exclusive Festive Deals and Discounts

Throughout the festive season from Navratri to New Year, you can avail exclusive deals, exchange offers and discounts on a range of IFB products at an IFB Point near you.

IFB Recipes

Dussehra/Durga Puja Recipe: Rasgullas

Nothing tastes more delectable on Durga Puja and Dussehra than the classic Rasgullas, ready in minutes in your IFB Microwave.

Preparation time: 40 min             

Cooking time: 30 min                     

Servings: 14 nos. approx.

Ingredients:

  • 2 litre milk
  • 1/4 cup lemon juice (mixed in 1/4 cup water)
  • 4 cups water
  • 2 cups sugar
  • 5 green cardamoms
  • ½ tsp rose water
  • Saffron for garnish
  • Rose petals for garnish, optional
  • Pistachios for garnish

Preparation:

1. Heat the milk in a microwave-safe bowl for 8 min at 60% micropower level. Add the diluted lemon juice and heat at 60% micropower level for 7 min. Stir every 2 min.

2. Once the milk is curdled, strain it with a muslin cloth and let it drain.

3. On a flat plate, put the milk solids and mash well till smooth.

4. In another microwave-safe glass bowl, add water, sugar, cardamom and rose water. Mix till sugar is dissolved completely.

5. Make even round balls of the milk solids on the palm; ensure no cracks.

6. Add the uncooked rasgullas in the sugar syrup. Now place the bowl in the microwave oven and cook rasgullas at 80% micropower level for 5 min. Check after 5 min and repeat the program twice, with total cooking time of 15 min.

7. Once done, rasgullas will be double their original size.

8. Let rasgullas chill in refrigerator, serve garnished with rose petals, saffron and pistachios.

IFB Recipes

Navratri Recipe: Til ke Ladoo

Maa Mahagauri is worshipped on the eighth day of Navratri, called Ashtami or Durga Ashtami. Durga Maa renounced all worldly comforts and lived in a forest, undertaking austere penance to win Lord Shiva as her consort. She braved heat, cold, rain and terrible storms during her long and deep meditation. This impressed Lord Shiva, who showered the holy water of the Ganga over her. The Gangajal washed off all the dirt, and Maa regained her natural glow and came to be known as Mahagauri. 

Sweet coconut is offered as bhog on this day. Coconut and rawa barfi can be prepared as prasad for the puja to earn blessings to mitigate sins, bring happiness and fulfil wishes. There is also a tradition of donating coconuts to Brahmins on this day, which is said to bless a childless couple with a baby.

Preparation time: 15 min                   

Cooking time: 10 min                        

Servings: 4

Ingredients:  

  • 1½ cups fresh grated coconut
  • 1½ cups powdered jaggery
  • 1½ cup roasted semolina
  • 5 pistachios
  • 5 cardamoms
  • 1 tbsp milk
  • 4 tbsp ghee

Preparation

1. In warm milk, soak saffron; slice the pistachios and keep aside.

2. In a glass bowl, add jaggery and water; heat at 100% micropower for 9 min or until it is of 2-thread consistency.

3. Add the coconut, cardamom powder, roasted semolina and ghee.

4. Stir and heat for 4 min at 50% micropower; once done, stir for a few more minutes.

5. Spread the mixture on a thali (flat metal plate) and let cool.

6. Decorate with pistachios. Cut into squares and serve.

IFB Recipes

Navratri Recipe: Coconut Barfi

Maa Mahagauri is worshipped on the eighth day of Navratri, called Ashtami or Durga Ashtami. Durga Maa renounced all worldly comforts and lived in a forest, undertaking austere penance to win Lord Shiva as her consort. She braved heat, cold, rain and terrible storms during her long and deep meditation. This impressed Lord Shiva, who showered the holy water of the Ganga over her. The Gangajal washed off all the dirt, and Maa regained her natural glow and came to be known as Mahagauri. 

Sweet coconut is offered as bhog on this day. Coconut and rawa barfi can be prepared as prasad for the puja to earn blessings to mitigate sins, bring happiness and fulfil wishes. There is also a tradition of donating coconuts to Brahmins on this day, which is said to bless a childless couple with a baby.

Preparation time: 15 min                   

Cooking time: 10 min                        

Servings: 4

Ingredients:  

  • 1½ cups fresh grated coconut
  • 1½ cups powdered jaggery
  • 1½ cup roasted semolina
  • 5 pistachios
  • 5 cardamoms
  • 1 tbsp milk
  • 4 tbsp ghee

Preparation

1. In warm milk, soak saffron; slice the pistachios and keep aside.

2. In a glass bowl, add jaggery and water; heat at 100% micropower for 9 min or until it is of 2-thread consistency.

3. Add the coconut, cardamom powder, roasted semolina and ghee.

4. Stir and heat for 4 min at 50% micropower; once done, stir for a few more minutes.

5. Spread the mixture on a thali (flat metal plate) and let cool.

6. Decorate with pistachios. Cut into squares and serve.

How to Make Healthy Snacks This Festive Season

IFB Health Chef

How to Make Healthy Snacks This Festive Season

As the festive season of Durga Puja, Dussehra and Diwali, leading up to Christmas and New Year begins, snacks and special treats will be gracing the festive spread quite frequently. Without doubt, celebrations will be muted due to COVID-19 and parties and get-togethers should be avoided to maintain social distancing, but this doesn’t mean you can’t cook your heart out for your family and enjoy the festivities – the healthy way.

What are your favorite accompaniments and savoury snacks to go with the celebrations even as the weather turns chilly: cutlets, nuggets, kebabs, patties, tikkis? They’re warm and tempting to munch on, but considering that the festive season will last long, indulgence may soon turn unhealthy. Not to worry though!

Stay Home, Stay Safe … Cook Healthy!

Here are a few tips to make healthy snacks, at the same time retaining their flavour and keeping them as scrumptious as can be.

Avoid Ordering In

The first step to stay safe this year: Avoid ordering in unless you’re sure the snacks being delivered will be completely free of germs, considering safety protocols might be compromised during the higher load of festive orders. Cooking at home is sure to keep you safer!

Choose Olive Oil for Brushing

To make healthy kebabs and cutlets, lightly brush olive oil on their surface. This helps them cook better, enhancing their outer texture and making them crispier, at the same time keeping the fat content low.

Use Cornflakes for Crusts

To coat any cutlets or patties, use crushed cornflakes instead of bread crumbs. Cornflakes not only give a good, crispy outer crust but are also a healthier alternative to bread.

Coat with Eggs

While making any shallow-fried nuggets or tikkis, a coating of beaten eggs provides additional crispiness and helps in binding the crumb coating better. Use of eggs in the recipe also enhances its nutritional value.

Choose Healthier Ingredients

Instead of using potatoes for making patties or cutlets, use paneer, sweet potatoes or leftover multigrain bread. By using these healthy alternatives, you don’t need to worry about additional carbs in your dish. They also bind better and have great texture once cooked.

Go the Veggie Way

Not sure what to do with your leftover vegetables? Mash them in when making a patty or tikki. Not only does this reduce food wastage, it boosts nutrition and gives a unique twist to a regular recipe, making the dish more delectable and varying in taste.

Use Leftovers

Leftover kidney bean curry, chickpea stew and various recipes with pulses can similarly be used while preparing the mixture for patties, tikkis, kebabs and cutlets. They are protein-rich, give additional flavor to the dish and bind well too.

Oil Free Cooking with IFB Microwave Ovens

While there is the conventional way to cook these dishes by deep- or shallow-frying in pans or griddles, using a microwave oven is a quick and healthy alternative. IFB Microwave Ovens come with Oil Free Cooking technology – you can cook with minimal or no use of oil. Furthermore, microwave cooking is faster and suitable for making a number of dishes during festivals, especially when you’re in a celebratory mood and wish to Set Yourself Free for festivities!

IFB Recipes

Navratri Recipe: Lapsi

Saptami or day seven of Navratri is dedicated to Maa Kaalratri, the fiercest form of Maa Durga. Dark and ferocious in appearance, she sacrificed her skin colour and embraced a dark complexion to kill demons and evil spirits. Her form is etched as breathing flames of fire and emanating lustrous rays while carrying a sword, a trident and a noose.

Bhog made from jaggery or gur is offered to delight this goddess associated with the third eye chakra. This recipe for lapsi made with broken wheat (dalia) and nutsis the ideal sweet to impress her. Her blessings will protect you from dark powers and infuse confidence and fearlessness in you to help fight negative energies.

Preparation time: 15 min

Cooking time: 20 min

Servings: 4 portions

Ingredients :

  • 1 cup broken wheat (dalia)
  • 1 cup jaggery
  • ½ tsp cardamom powder
  • ¼ cup raisins
  • ¼ cup cashew nuts, broken
  • 2 tbsp ghee

Preparation: 

1. Dissolve the jaggery in 2 cups of hot water; strain to remove any residue and set aside.

2. Heat 1 tbsp ghee in a microwave-safe glass bowl; add the cashew nuts and roast until the color changes to light golden at 100% micropower for 2 min.

3. Heat another tablespoon of ghee in a microwave-safe glass bowl; stir in the broken wheat and roast until it gets a roasted aroma and the color changes to golden orange, at 100% micropower for 8 min.

4. Pour in the jaggery mixture and cardamom powder, stirring until well combined. Heat at 50% micropower for 10 min, stirring occasionally until the wheat is cooked to tender.

5. When done, the grains should be separate and not mushy and sticking together. Allow the Lapsi to rest covered for 5 min. Stir in the cashew nuts and raisins.

6. Serve the Lapsi warm.

IFB Recipes

Navratri Recipe: Balushai

The sixth day of Navratri, or Shashti, is dedicated to Goddess Katyayani. Legend has it that Sage Katyayan meditated long and hard to win the blessings of the goddess. Durga Mata was pleased by his devotion and rewarded him by being reborn as his daughter, hence the name Katyayani.

On this day, honey is offered as bhog to please the goddess. This is said to help make the devotee charming and attractive. All the more reason to make this traditional festive sweet. It’s called balushai in the North, badusha in the South and is loved all across India. Balushai is a flaky pastry that’s baked to perfection, dressed with nuts and then crowned with a swirl of honey. In a nutshell, it’s doubly delicious!

Preparation time: 30 min                                   

Cooking time: 35 min                                

Servings: 4 portions

Ingredients :

  • 350 gm all-purpose flour
  • 100 gm ghee
  • ½ tsp baking soda
  • 1 tbsp curd
  • 500 gm sugar
  • 300 ml honey
  • Ghee

Preparation:

1. Put baking powder, curd and ghee in flour; mix. Using warm water, knead a soft dough.

2. Divide the dough into small lemon-size balls. Make it round with your palms. Press it like a peda and make a crater with your thumb on both sides.

3. Grease the baking tray or magic tawa with ghee and preheat on convection mode at 180°C. Place the balushahi and bake for 35 mins at 150°C. Once the balushahi turns golden, take them out on a plate.

4. Dilute honey with 50 ml of warm water. Soak the balushahi in the honey concentrate for 10 mins. Drain and remove on a plate.

5. Garnish with slivers of pistachios and some dried rose petals.

IFB Recipes

Navratri Recipe: Sheera

Today is Panchami, day five of the nine festive days of Navratri. Halfway through, and the excitement is only growing with this delicious meetha to dedicate to Maa Skandamata. She is the mother of Skanda, the war name for Lord Kartikeya.
Aeons ago, Lord Brahma blessed the demon Tarkasur with a boon—no one could kill him, except the son of Shiva. So, Lord Shiva married Goddess Parvati to become the father of Kartikeya, who grew up to slay Tarkasur.

To honour her, prepare bhog with her favourite food: bananas. This sheera recipe boosts the goodness of ghee with the strength of bananas making the perfect offering. The preparation matches the colour of the day’s celebration, a radiant yellow. Worshipping Her on this day will lead to double the blessings, of good health and prosperity, as you will also worship Lord Skanda seated on her lap.

Preparation time: 20 min

Cooking time: 18 min

Servings: 2 portions

Ingredients:

  • ½ cup semolina
  • 01  No. Banana (Ripened)
  • 1/3 cup sugar
  • 1/3 cup ghee
  • ½ tsp cardamom powder
  • 12 cashews
  • 2 tablespoons raisins
  • 1 tsp chironji
  • 1 cup water
  • 1 pinch edible camphor

Preparation:

1. In a microwave-safe glass bowl, add ghee and heat the nuts at 100% micropower for 1 min.

2. Remove and place aside. In the same bowl, add ghee again along with semolina; mix well and heat at 100% micropower for 5 min, stirring every 1 min.

3. In another glass bowl, heat water for 6 min at 100% micropower.

4. Add the hot water in the roasted semolina. Mix well till absorbed and no lumps are seen. Add sugar and stir well until sugar dissolves.

5. Heat at 50% micropower for 6 min. Add roasted nuts, cardamom powder and edible camphor; mix well and continue cooking.

IFB Recipes

Navratri Recipe: Malpua

Welcome to the fourth day of Navratri, or Chaturti. Today, it’s not about a special ingredient. It’s about a very specific dish. Chaturthi is dedicated to Goddess Kushmanda. She birthed the universe and light by producing the cosmic egg from her smile, and she resides within the core of the sun. She is worshipped as the creator of the entire Brahmand (universe).

On this day, malpua is offered as bhog to the goddess. It is believed to improve the devotee’s mental ability and decision-making power. Malpua traditionally uses khoya or evaporated milk. It’s soaked in sugar syrup, garnished with nuts and topped with a creamy dessert called rabri. Come, taste the warm glory of freshly-made malpua. You will understand why even the Gods decree it must be made during Navratri!

Preparation time: 30 min

Cooking time: 24 min

Servings: 4 portions

Ingredients:

For rabri:

  • 1 litre milk
  • 1 cup sugar
  • ½ tsp saffron
  • 1 tsp pistachios
  • 1 tsp almonds
  • 1 tsp cardamom powder
  • 1.5 tsp cornstarch

For sugar syrup:

  • 2 cups sugar
  • 2 cups water
  • 1 saffron
  • 1 tsp cardamom powder

For malpua:

  • 1 cup maida
  • ¼ cup semolina
  • ½ cup khoya
  • 2 tsp sugar (powdered)
  • 1 tsp saunf
  • 1 cup water
  • 2 cups ghee

Preparation:

Rabri:

1. Mix all ingredients in a microwave-safe glass bowl ensuring no lumps are formed. Heat for 4 min at 80% micropower till the mixture turns saucy.

Sugar syrup:

1. Mix all ingredients in a microwave-safe glass bowl. Heat at 100% micropower for 8 min. Keep aside once done.

Malpua:

1. Take maida in a bowl, add sooji, khoya along with powdered sugar and saunf, followed by water. Whisk all of it together. Keep adding water to make a creamy-like mixture.

2. Preheat the magic tawa on H2 mode for 2 min and pour 1 tbsp of malpua batter. Heat further on H2 mode for 10 min.

3. Immerse malpuas in the sugar syrup for about 10-15 min.

4. Put rabri on top and serve.

IFB Recipes

Navratri Recipe: Kheer

Milk. It seems so commonplace in everyday life, but it assumes a special significance on religious occasions. In Hinduism, cow’s milk is symbolic of purity and sustenance, and hence is the key ingredient in a variety of puja offerings. The third day of Navratri, Tritiya, is dedicated to Maa Chandraghanta, her golden form a vision of beauty, charm and grace. When Lord Shiva arrived to marry her, his baraat (bridal procession) included creatures like goblins, ghosts and hermits. Maa took this comely form and asked Lord Shiva to transform into a princely groom to win over her family, who were terrified of the grim ascetic. Out of love, he obliged.

Maa has a fondness for kheer or milky dessert, and it is believed that offering kheer or sweets made from milk to her will banish sorrow and pain in life. Our recipe for today uses a combination of almond-cashew paste and condensed milk for rich, delicious kheer. Try it, enjoy it and get set to reap the rewards!

Preparation time: 20 min                     

Cooking time: 22 min

Servings: 4 portions

Ingredients:

  • 30 almonds
  • 4.5 cups milk
  • Half tin condensed milk
  • 15 cashew nuts
  • Almond essence, a few drops
  • 1 tsp cornstarch

Preparation:

1. Blanch almonds in hot water at 100% micropower for 6 min. Let rest for 10 min, then drain and peel them. Set aside a few slivered almonds for garnishing.

2. Soak the remaining almonds and cashew nuts in one cup of hot milk for about half an hour. Grind to a smooth paste.

3. Heat the remaining milk with cornstarch slurry at 50% micropower for 8 min. After milk comes to a boil, add the condensed milk and stir. Add the almond-cashewnut paste and heat at 50% micropower for 8 min.

4. Remove from heat and add almond essence. Garnish with almond slivers and serve hot or cold.